By far, the most popular service I offer is custom blog development and installation. That’s largely because a blog offers an easy to manage publishing system that’s adaptable to any purpose. But did you know that a properly configured blog is also a robust promotion platform that can guarantee your site will show up prominently in the search results? It’s true. Search engines LOVE blogs. And a custom, highly search engine optimized blog they really go crazy for.
What does this mean for you? You can add content and make changes to your blog yourself. And most of the SEO and promotional work is automated - So you don’t need to keep a webmaster and SEO expert on the payroll.
Blog versus static Web Site
Self-hosted blogs (blogs hosted and served from your own domain), have a lot of advantages over a typical website with static pages. A blog has built-in functions that allow it to promote itself. Managing content is as easy as point and click, copy and paste. If you can use a text editor (like MS word) you can easily add content to a blog.
Additionally, a blog served from your own domain is preferred over the blogs you can get at Blogger.com, Wordpress.org and the like (free blogs hosted elsewhere). Having your own blog installed on your own domain give you full control - You’ll never experience the pain and angst of having your blog deleted without explanation, as is so often the case on the free blog sites like Blogger. A blog installed on your domain also gives you a much more professional first impression to your potential customer. And the search engines award it with more authority, which can boost your traffic and sales to your sales page, or any site you link to from your blog.
Ok, Blogs Are Great - But Why Wordpress?
Wordpress is the platform of choice. It’s free, flexible, and fairly easy to use. A Wordpress blog is installed to your own domain just the same as a typical static website would be. Anything you can or would do with a typical website you can do with a Wordpress blog. But while the most successful, professional internet marketers will agree that Wordpress is the website/blog platform of choice, they’d also say it’s not a perfect solution when it comes to Internet marketing. Wordpress, out of the box, leaves large gaps in features and functionality, ease of customization, and especially search engine optimization - Stuff that’s so important to anyone promoting anything online. So that’s why …
I go several steps further by utilizing a robust content management system and Wordpress theme that essentially puts Wordpress on steriods AND gives my clients a significant traffic generation and promotional EDGE - With an even easier platform for adding and changing advertisements, images and video content, page layout, and so much more. When I build and install one of my blog content management systems for you, you’re getting the BEST platform there is for a highly optimized, search engine friendly Wordpress CMS and theme.
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